Why we do what we do
We want every pet to spend as much time with their person as possible, and we want every pet parent to enjoy taking their best friend with them. It is our goal that our products will help make that possible.
How it started
In July 2014 we started our first Etsy shop – Narley and Chikki. We didn’t really know what our focus should be, so we just made a little bit of everything… rustic wood wedding cake stands, fandom and teacher tote bags, dog toys…
By March of 2016, we recognized that we needed to find a bit more focus, so we launched 2 more Etsy shops… Fabric and Fonts (which eventually became Fandom Life HQ) for the fandom and teacher items, and Max’s Mom’s Creations for the pet related items.
This was also the point when we started making our classic Dog Carriers. Over the years, as customers asked us to add custom Add-ins to the carrier, we added these options so that other pet parents could add them to their carriers as well.
In July 2022 we launched Max’s Mom’s Creations as this stand alone website.